What is Commerce on HubSpot?
Commerce on HubSpot brings CRM and commerce together in one streamlined platform, making it easy to manage customer relationships and transactions from start to finish. With HubSpot’s Commerce Hub and CommercePro, every part of the customer journey—from the first interaction to the final purchase—lives within a single, unified system, so you’re never juggling separate tools for data, marketing, and sales.
Commerce Hub is built for straightforward, one-to-one transactions, making it ideal for businesses focused on customer-driven sales. For those with more complex needs, CommercePro provides the full eCommerce experience, complete with inventory management, flexible payment options, and customizable customer portals—perfect for navigating the ins and outs of B2B sales cycles.
In short, Commerce on HubSpot is more than a commerce tool—it’s a game-changer for businesses ready to simplify operations and put their customers at the center of everything they do.
Why HubSpot for Commerce?
HubSpot isn’t just another commerce platform—it’s a powerful, all-in-one tool that combines CRM, sales, and marketing to deliver a seamless experience for you and your customers. Choosing HubSpot for commerce means you’re opting for a platform that’s as intuitive as it is robust, designed to make your operations smoother and your customer interactions more meaningful.
With HubSpot, you’re not just managing transactions; you’re building a complete, 360° view of each customer journey. HubSpot’s CRM brings together every interaction, sale, and support touchpoint in one central hub, empowering your team to personalize experiences, anticipate customer needs, and streamline everyday tasks.
With powerful automation and user-friendly tools, HubSpot scales with you, making growth simple and smooth. For businesses ready to create a connected customer experience, HubSpot is the smart, scalable choice that lets your team work smarter, not harder.
HubSpot’s Commerce Solutions: Commerce Hub and CommercePro
There are two core solutions for businesses looking to manage commerce HubSpot: Commerce Hub and CommercePro. Each solution is crafted to meet unique business needs, making Commerce on HubSpot a versatile choice for businesses of all sizes and industries.
Overview of HubSpot’s Commerce Options
Commerce Hub and CommercePro are designed to enhance the way you handle customer transactions, each offering distinct capabilities to meet different business needs.
These two tools allow you to choose the best approach for your business, whether you’re focused on simple transactions or complex sales cycles. With HubSpot, you have the flexibility to adopt the commerce solution that fits your unique business model and customer journey.
Which Solution is Right for You?
Not sure which solution fits your business best? Here’s a quick guide:
- Commerce Hub is ideal for businesses focused on straightforward, one-to-one transactions. With Commerce Hub, you can easily manage quotes, payment links, and customer-driven purchases—all within HubSpot. This solution provides a streamlined approach for handling direct sales interactions and managing transactions without needing complex eCommerce tools.
- CommercePro, on the other hand, is built for businesses requiring full eCommerce functionality. It supports more complex needs, such as a customizable storefront, real-time inventory management, and flexible payment options, making it ideal for businesses navigating multi-step buying journeys or managing high-value, B2B transactions.
These two tools allow you to choose the best approach for your business, whether you’re focused on simple transactions or complex sales cycles. With HubSpot, you have the flexibility to adopt the commerce solution that fits your unique business model and customer journey.
Commerce Hub: HubSpot’s Core Commerce Capabilities
Commerce Hub is HubSpot’s very own commerce solution, purpose-built to streamline how businesses manage one-to-one transactions directly within their CRM. By integrating quotes, payments, and customer interactions in a single platform, Commerce Hub enables your team to seamlessly handle sales-driven transactions without leaving HubSpot. Every purchase, interaction, and transaction feeds directly into a unified customer profile, ensuring a consistent, data-rich view of every relationship.
Commerce Hub empowers your team with intuitive tools for sales-focused transactions, making it the go-to solution for businesses that rely on direct, customer-driven sales. It’s perfect for managing straightforward transactions, freeing up your team to deliver a personalized customer experience with less administrative hassle.
Core Features of Commerce Hub
- Quote and Payment Links
- Generate quotes and payment links with ease, allowing your sales team to initiate transactions quickly and efficiently. By sending secure payment links directly to customers, Commerce Hub empowers sales-driven purchases without the need for external tools
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- Sales-Driven Transactions
- Commerce Hub shines when it comes to handling one-to-one transactions. Whether you’re managing quotes, sending payment links, or guiding a customer through the purchasing process, Commerce Hub offers a streamlined solution to meet customers where they are.
This tool is ideal for businesses that rely on direct sales interactions and need a straightforward way to manage transactions, from initial quote to final payment—all within HubSpot.
Ideal Use Cases for Commerce Hub
Commerce Hub is designed to simplify transactions, making it ideal for businesses that prioritize quick, sales-driven purchases and customer convenience. Here’s where Commerce Hub shines:
- Sales-Initiated Purchases
- Perfect for businesses with a hands-on sales approach, Commerce Hub allows your team to create custom quotes, send payment links, and track every step directly in HubSpot. It’s an intuitive solution for sales-driven transactions that require a personalized touch.
- Service-Based Transactions
- Ideal for service-focused businesses like consulting firms or freelancers, Commerce Hub’s payment links and CRM integration make it easy to manage client interactions and streamline service-based transactions within one platform.
- One-to-One Sales Interactions
- For businesses that thrive on direct client relationships, such as agencies or B2B companies with lower transaction volumes, Commerce Hub enables seamless initiation and tracking of individual sales, creating a more tailored experience for each customer.
Commerce Hub is best suited for businesses looking to keep transactions simple and fully connected with CRM data. Its user-friendly, HubSpot-native functionality provides an efficient solution for straightforward, sales-driven transactions, allowing for a cohesive, customer-centered approach.
CommercePro: Enabling eCommerce Functionality on Hubspot
CommercePro is the only fully embedded eCommerce solution built directly within HubSpot, designed for businesses seeking a complete eCommerce experience without relying on third-party platforms. Leveraging HubSpot’s existing Hubs and capabilities, CommercePro enables companies to manage complex transactions, handle high-value sales, and deliver a customized online shopping experience—all seamlessly from within the HubSpot environment.
While Commerce Hub is ideal for straightforward, one to one transactions, CommercePro is built for B2B eCommerce needs. It includes real-time inventory management, flexible pricing structures, and customizable customer portals, providing businesses with the power to manage and scale complex B2B sales processes directly within HubSpot’s CRM.
CommercePro is the perfect choice for companies needing a scalable, feature-rich platform to build a cohesive B2B commerce ecosystem. With CommercePro, your team can streamline operations, automate workflows, and personalize interactions, allowing you to focus on delivering exceptional B2B service and driving growth.
Key Features of CommercePro
CommercePro leverages HubSpot’s existing capabilities with powerful eCommerce features tailored for complex sales processes and high-value B2B transactions. Here’s a look at what CommercePro offers:
- Storefront and Customer Portal
- CommercePro enables businesses to create fully customizable online storefronts and self-service portals, all within the HubSpot ecosystem. Clients can browse products, manage orders, view past purchases, and access account information through a personalized portal. This setup gives clients control over their purchases while freeing up your team to focus on growth.
- Inventory Management
- For businesses with active B2B eCommerce operations, CommercePro provides real-time inventory tracking and product management directly in HubSpot. Sales and service teams have instant access to stock levels and product details, ensuring smoother transactions and clear communication with clients.
- Advanced Payment Processing
- CommercePro supports flexible payment options through Stripe, providing secure checkouts tailored for B2B needs. It simplifies invoicing for one-time purchases, recurring billing, and custom payment schedules, giving your business multiple ways to meet client requirements and close sales efficiently.
- Automation and Reporting
- CommercePro leverages HubSpots automation tools to provide powerful eCommerce automation, such as cart recovery, billing reminders, and follow-ups, to enhance conversions and improve client retention. With robust reporting capabilities, you can track sales performance, client engagement, and operational efficiency, equipping your team to make informed, data-driven decisions that support growth.
CommercePro’s eCommerce features make it an ideal choice for businesses that need flexibility and control in their eCommerce operations. From customizable storefronts to powerful automation, CommercePro provides the tools to optimize every step of the sales journey—all within HubSpot’s familiar platform.
When to Choose CommercePro
CommercePro is designed for businesses requiring robust eCommerce capabilities to manage complex transactions and cater to unique customer requirements. Here are some ideal scenarios for choosing CommercePro:
- Custom Pricing and Flexible Payment Options
- For businesses with customized pricing needs—such as volume discounts, tiered pricing, or flexible payment terms—CommercePro offers the versatility to meet these demands. From creating unique pricing models to providing various payment methods, CommercePro makes it easy to tailor each transaction to meet your customers’ specific requirements.
- High-Value Order Management
- For companies handling high-value transactions that require additional oversight, CommercePro provides real-time inventory management, advanced reporting, and automation features. This reduces friction in the order process, allowing your team to manage each transaction smoothly and efficiently, ultimately delivering an enhanced experience for your customers.
CommercePro is the perfect choice for businesses ready to elevate their commerce strategy with eCommerce tools and customization capabilities. Whether you’re managing intricate B2B sales cycles or offering unique pricing options, CommercePro provides the tools to deliver a seamless, tailored experience that supports growth and client satisfaction.
Integrations with Financial Tools
Designed to work as native applications within HubSpot, Commerce Hub and CommercePro allow you to effortlessly manage invoicing, payment tracking, and financial reporting in one streamlined system.
With financial data flowing directly from your sales and customer transactions to your accounting software, you can eliminate manual data entry and reduce errors. This connected approach boosts efficiency for your finance team, while allowing sales and service teams to stay focused on delivering exceptional customer experiences.
For businesses looking to simplify their financial workflows, Commerce Hub and CommercePro offer the connectivity needed to manage all aspects of commerce and finance within one cohesive platform. And with direct compatibility with Stripe, payment processing is secure, fast, and hassle-free.
Benefits of Centralized Commerce and CRM on HubSpot
- Unified Customer View
- A unified view of each customer transforms the way you deliver seamless experiences and build meaningful relationships. With HubSpot’s CRM and commerce all in one place, your team has instant access to every interaction, purchase, and engagement detail—no more switching between platforms or losing critical context.
- By consolidating customer data on HubSpot, you break down silos across marketing, sales, and service teams, ensuring everyone is on the same page. This alignment enables a consistent, personalized experience at every touchpoint, empowering your team to tailor communications and make data-driven decisions that deepen customer loyalty. HubSpot keeps everything connected and accessible in real-time, creating an efficient workflow that elevates each customer’s experience.
- Enhanced Customer Experience
- Delivering a standout customer experience means going beyond expectations to create genuinely engaging, personalized interactions. HubSpot’s CRM and commerce capabilities make this simple by equipping your team with real-time insights into each customer’s preferences, purchase history, and support needs.
- With a 360-degree view of each customer, your team can proactively respond to needs, provide tailored recommendations, and deliver attentive support that builds trust. HubSpot’s unified platform also ensures smooth transitions between marketing, sales, and service teams, guaranteeing consistent, aligned interactions. This cohesive experience not only enhances customer satisfaction but also drives loyalty and long-term engagement—keeping your customers coming back.
- Data-Driven Decision-Making
- Making strategic decisions that drive growth requires clear, actionable insights, and HubSpot’s real-time analytics and reporting bring those insights to the forefront. By tracking metrics across sales, customer engagement, and transaction trends, your team gains a comprehensive view of performance, all in one place.
- With HubSpot’s reporting tools, you can see what’s working and identify areas for improvement—whether it’s optimizing sales strategies, refining customer support, or spotting emerging opportunities. HubSpot’s data-driven approach empowers your business to be proactive and agile, ensuring every decision is grounded in real-time, meaningful data. This focus on data-driven strategy helps your business stay ahead, making choices that drive impactful results and set you up for long-term success.
Frequently Asked Questions
- What types of transactions do HubSpot’s Commerce tools support?
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- HubSpot’s Commerce tools, Commerce Hub and CommercePro, support a variety of transaction types, including one-time payments, recurring payments, and subscription-based billing. Commerce Hub enables customer-driven purchases through payment links and quotes, while CommercePro expands on these capabilities with advanced invoicing, flexible payment plans, and subscription management options to handle complex transaction needs within a single platform.
- Are HubSpot’s Commerce tools suitable for B2C transactions?
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- HubSpot’s Commerce tools are primarily built for B2B transactions, focusing on features that support longer, complex sales processes, such as volume-based pricing, multi-layered approvals, and customizable deal flows. For high-volume B2C businesses that require specialized consumer features, a platform designed for consumer-focused transactions, like Shopify or Magento, may be a better fit. HubSpot’s Commerce tools are optimized for B2B use cases where building strong, ongoing client relationships is key.
- What are the payment options available in HubSpot’s Commerce tools?
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- HubSpot’s Commerce tools work with popular payment processors, including Stripe and HubSpot Payments, allowing businesses to accept credit and debit cards, ACH transfers, and digital wallets like Apple Pay and Google Pay. This range of options provides flexibility and security, creating a smooth checkout experience for B2B clients.
- Is CommercePro necessary, or will Commerce Hub suffice?
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- Commerce Hub offers core tools for direct customer-driven transactions, making it a great fit for businesses with one-to-one commerce needs. CommercePro, on the other hand, is designed for companies requiring more eCommerce features, such as real-time inventory tracking, flexible pricing options, and automated billing workflows. If your business deals with high-value transactions, complex sales cycles, or needs customization, CommercePro is likely the best choice.
- How do HubSpot’s Commerce tools work with accounting software?
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- HubSpot’s Commerce tools connect seamlessly with leading accounting software like QuickBooks, Xero, and NetSuite, allowing for automatic invoicing, payment tracking, and financial reporting. These connections keep financial data accurate and synchronized across systems, reducing manual work and enhancing efficiency in your accounting processes.
- Can I manage subscriptions and recurring billing with HubSpot’s Commerce tools?
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- Yes, HubSpot’s Commerce tools support subscriptions and recurring billing. CommercePro includes advanced subscription management capabilities, allowing you to automate billing, set custom billing cycles, and track key subscription metrics. This functionality makes it easy to manage memberships, ongoing services, or any product with recurring payments, helping to optimize recurring revenue and boost customer loyalty in B2B settings.
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