Are You Giving B2B Buyers What They Really Want? The Power of Self-Service

The way B2B buyers interact with businesses has shifted, with more and more seeking autonomy in their buying journey. Buyers now expect the convenience of self-service, where they can find information, compare products, and even make purchases without the need for direct sales interactions. If your business isn’t offering self-service options, you may be missing the mark on what modern buyers want.  According to Statista, 88% of people expect brands or organizations to have a self-service support portal, making this a crucial strategy for B2B companies.

With CommercePro, you can improve this experience by deploying self-service directly into your HubSpot CRM, making the buying process more efficient for both your customers and your team. Let’s take a closer look at why self-service, powered by CommercePro, is becoming the gold standard in B2B commerce.

Ready to empower your buyers and streamline your operations with CommercePro? Contact us today for a free demo to implement a self-service model tailored to your business.

Buyers Want to Drive the Process Themselves

B2B buyers today prefer to be in control. They want to research, evaluate, and move through the purchase process on their own time. Offering a self-service experience gives them the freedom to gather information, get quotes, and even place orders when they’re ready, without needing to interact with your sales team every step of the way.

When buyers can access the information they need on their own time, it creates a frictionless experience that builds trust. A study by Forrester shows that 59% of B2B buyers prefer not to interact with a salesperson as their primary source of information.

With CommercePro, you can make this process even smoother by integrating payments through Stripe, and orders directly into HubSpot, giving buyers a seamless transition from research to purchase  .

Enhancing Buyer Experience with Instant Access

Self-service isn’t just about giving buyers autonomy—it’s about creating an effortless buying process and a better customer experience. When buyers can find product information or access pricing instantly, it speeds up their decision-making process. Instead of waiting for a response from your team, they can quickly get the details they need, which builds confidence in your service and fosters loyalty. Whether it’s through an online portal or a robust knowledge base, giving buyers what they need at the moment they need it is key to meeting their expectations.

CommercePro offers built-in tools like real-time product details and automated payments, which are integrated into HubSpot’s CRM. This means buyers don’t have to jump between platforms to complete a transaction, making the entire process quicker and more intuitive.

By reducing the friction in your customer’s journey, you’re improving their experience while also simplifying your operations. Streamlined processes mean fewer bottlenecks for your sales team and a faster path to purchase for your customers. A report by McKinsey found that 70% of B2B decision makers say they are open to making new, fully self-serve in excess of $50,000 and 27% would spend more than $500,000

Boosting Efficiency Across Your Business

Self-service not only benefits the buyer—it also streamlines your operations. By automating processes such as order placements, quote generation, and customer support, you reduce the workload for your internal teams. This frees up time for more strategic tasks, like nurturing high-value leads or expanding customer relationships.

This allows your sales and support teams to focus on higher-value tasks, like nurturing leads and building stronger relationships, rather than getting bogged down by manual processes. CommercePro’s deployed in HubSpot makes it easy to manage everything in one place, improving productivity and freeing up time for strategic work.

Providing the Data Buyers Crave

Today’s buyers expect real-time data—whether it’s product availability, pricing, or order history. CommercePro makes this data accessible within your HubSpot CRM, allowing buyers to get the information they need quickly and independently.

Having up-to-date information at their fingertips helps buyers make decisions faster, without having to wait for back-and-forth communication with your team. For your business, this transparency improves trust and helps streamline the buying process, leading to shorter sales cycles.

Speeding Up the Sales Cycle

The traditional B2B sales process can be long and complex, but self-service options allow buyers to move faster. Whether they’re looking for instant quotes or want to complete an order online, self-service options accelerate their journey from interest to purchase. This reduces friction and allows you to close deals faster.

With CommercePro, these processes are all centrally located in HubSpot, making it easy for buyers to move from initial interest to purchase without delays. Faster sales cycles mean more closed deals and happier customers .

Building Stronger Relationships through Self-Service

Self-service doesn’t eliminate personal interactions—it enhances them. By giving buyers the tools to handle routine tasks on their own, you free up time to focus on building deeper relationships when personal support is truly needed. Buyers appreciate the balance of convenience and human connection, and when they know they can access help at any point, their loyalty grows.

Providing this balance of self-service and personalized support creates a customer experience that meets modern expectations while still fostering long-term relationships.