Who Benefits Most from Unified Sales and eCommerce Data?

Disconnected tools lead to lost revenue, slow sales cycles, and a messy customer experience. That’s why more companies are turning to systems that unify everything — from orders to payments - in one place.

If you’re managing sales and eCommerce separately, you’re already behind. This blog explores which types of businesses benefit most from unified sales and eCommerce data, and how a Commerce-Powered CRM like CommercePro closes the gap.

B2B Businesses wanting to provide a B2C Purchase Experience

B2B buyers have evolved—they now expect a buying journey as seamless and convenient as what they experience in B2C shopping. They want to skip time-consuming calls with sales teams and instead browse, select, and purchase products on their own terms. CommercePro enables this shift, providing B2B businesses with eCommerce capabilities that include self-service portals, real-time pricing, and automated order processes.

The result? Faster transactions, higher customer satisfaction, and reduced friction in the buying process. B2B companies that deploy eCommerce within their CRM report significant improvements in sales cycles and customer retention, with some seeing a 36% boost in customer loyalty.

Businesses Focused on Reducing Transaction Friction

For businesses focused on creating a seamless buying process, CommercePro simplifies the entire transaction journey. From product selection to payment, it integrates everything into one system. This reduces friction at every step, improving the overall customer experience and ensuring transactions are completed with fewer delays.

Many businesses still rely on manual processes or disconnected systems, leading to errors and inefficiencies. By moving to a unified Commerce Powered CRM, businesses can automate repetitive tasks, reduce the margin for error, and get a clearer view of revenue streams.  This unified experience is only possible when your sales and eCommerce data live in one system - not scattered across platforms.

Companies Looking to Get Paid Faster

For companies that struggle with slow payment cycles, a Commerce Powered CRM like CommercePro can completely transform cash flow management. By automating invoicing and offering direct payment options, businesses can get paid up to three times faster. Electronic invoicing and automatic payment reminders ensure that customers don’t forget to pay, while integrated payment gateways make it easier for them to settle their bills quickly.

Faster payments lead to healthier cash flow, which supports business expansion and reduces the stress of late payments. No more waiting weeks or months to get paid—CommercePro ensures timely, seamless transactions.

Subscription-Based Models and Recurring Payments

Subscription-based businesses need reliability when it comes to recurring payments. CommercePro simplifies managing subscriptions and automates payment collection, ensuring renewals happen smoothly without manual intervention. Tools like Stripe Billing offer advanced features such as automatic payment retries and updating of expired card details, helping to maintain a steady revenue flow.

For companies that rely on recurring revenue—whether it’s software, memberships, or subscription boxes—this seamless tool means less time spent managing accounts and more time spent on growth.

Modernizing Operations Across Various Industries

Across industries, the real game-changer is visibility. With unified sales and eCommerce data, teams collaborate faster, report more accurately, and eliminate double-handling across systems.

The benefits of Commerce Powered CRM aren’t limited to specific industries. From professional services and consulting to events and construction, businesses across sectors are seeing the advantages. By integrating customer management, project workflows, and payment processing into one system, businesses reduce time spent on administration and focus on delivering better services to their clients.

Whether it’s a construction firm managing multiple projects or a consultancy balancing multiple clients, having a centralized system simplifies operations, reduces delays, and improves overall efficiency.

These insights have been gathered from our webinar with leading commerce experts from Stripe, HubSpot and Engaging Partners. Watch more at: Unlock the power of your business with Commerce Powered CRM