Modern B2B buyers don’t want a sales pitch - they want autonomy.
88% of customers expect brands to offer self-service buying. And according to Forrester, nearly 60% of B2B buyers prefer not to speak to a sales rep at all.
So, if your online buying journey still depends on contact forms and scheduled demos, you’re losing deals before they even start.
That’s where HubSpot eCommerce services come in. When combined with CommercePro and Stripe, you can give your buyers everything they need — real-time pricing, product info, automated quotes, instant ordering — all inside your CRM.
Let’s unpack how self-service is transforming B2B commerce and what it takes to actually deliver it.
Ready to empower your buyers and streamline your operations with CommercePro? Contact us today for a free demo to implement a self-service model tailored to your business.
Buyers Want Control - Not Contact Forms
The traditional sales-led B2B experience is dying.
Today’s buyers want to research, evaluate, and buy on their own timeline. They don’t want to chase your reps for basic details. They want to access product info, pricing, and even complete transactions without jumping through hoops.
Self-service removes that friction. And it builds trust in the process.
With CommercePro + HubSpot, your buyers can:
• Browse product catalogs
• Access custom pricing
• Request quotes or pay instantly
• Track orders in real-time
All without needing a single touchpoint from your team. That’s how you meet buyer expectations and accelerate decisions.
With CommercePro, you can make this process even smoother by integrating payments through Stripe, and orders directly into HubSpot, giving buyers a seamless transition from research to purchase .
HubSpot eCommerce Services Deliver Instant Access
Self-service isn’t just about skipping the salesperson — it’s about speed and confidence.
When your product data, pricing, and availability are live and accurate in your CRM, buyers move faster. No waiting. No back-and-forth.
Using CommercePro with HubSpot:
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Product info is visible in real-time
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Payments and subscriptions are powered by Stripe
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Quotes are automated, not manually created
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Transactions sync directly to your CRM and finance tools
That’s how you reduce sales cycle drag while making your business easier to buy from.
Automate More. Sell Smarter.
Self-service doesn’t just help the buyer — it reduces your internal workload too.
By automating core commerce processes like:
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Quote generation
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Order placement
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Subscription renewals
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Payment handling
…you free up your team to focus on high-impact work like closing complex deals or building client relationships.
CommercePro, fully deployed in HubSpot, means less double handling, fewer support tickets, and a smoother backend operation — all without duct-taping five different systems together.
Real-Time Data = Faster Buying Decisions
B2B buyers want real-time answers, not delayed responses.
With HubSpot eCommerce services, your buyers can:
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Check inventory levels
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See order history
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Access account pricing
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Review payment status
…all without contacting support.
This transparency builds trust, shortens sales cycles, and removes the hidden friction that causes churn. You get happier customers — and more closed deals.
Self-Service Doesn’t Replace Relationships - It Unlocks Them
Some people think self-service means fewer relationships. The opposite is true.
By automating the repetitive stuff — like quoting, billing, and product access — you give your team more time to focus on human interactions that actually matter.
When buyers know they can self-serve when needed and reach a real person for advice or support, you’ve hit the perfect balance.
That’s how modern B2B brands build loyalty — not by gatekeeping basic info, but by being helpful at every step.
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