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CommercePro vs Shopify for B2B Commerce on HubSpot


Online commerce has been a staple for B2C businesses for quite some time, and now it's catching on among B2B businesses aiming for a more streamlined approach to commerce. 

Given the high-value and complex nature of transactions in the B2B sector, choosing the right e-commerce platform is crucial for a business's bottom line. This blog explores two top contenders: CommercePro and Shopify. Both platforms offer solid commerce management solutions, but their integration with HubSpot, a popular CRM tool, differs, as does their level of service and support. In this article, we'll delve into a detailed comparison to gauge how well they cater to B2B companies using HubSpot.

Integration with HubSpot:

  • Native Integration: Being embedded within HubSpot, CommercePro offers a integration that eradicates the hurdles of third-party platforms. Its application deployment within HubSpot ensures a streamlined flow of data, allowing for real-time updates and interactions within a familiar interface.

  • Unified View: CommercePro provides a unified view of commerce activities directly on HubSpot, enabling businesses to monitor and manage transactions, customer interactions, and inventory without the need to juggle between platforms.

  • Third-party Integration: Shopify requires a third-party integration to connect with HubSpot. Although functional, this external integration can present data synchronization delays and may require additional setup and maintenance to ensure smooth operation.

  • Separate Platforms: With Shopify, businesses operate on a separate platform from HubSpot, which could potentially lead to fragmented views of customer data and transactions.

Ease of Use:

  • Simplified Operations: CommercePro’s operation within the HubSpot environment ensures a shallow learning curve for businesses already accustomed to HubSpot’s interface.

  • Independent Interface: Shopify operates on its own interface, requiring users to adapt to a different environment, which could entail additional training and adaptation.


Customization and Flexibility:

  • Tailored Solutions: CommercePro allows for customization within the HubSpot ecosystem, empowering businesses to tailor their online stores to unique brand identities and business needs.

  • Template-based Customization: While Shopify offers customization, it primarily relies on templates which may limit the level of tailoring to a business’s specific needs.


Support and Scalability:

  • Dedicated Support: CommercePro offers personalized assistance from e-commerce experts, alongside robust scalability to meet the growing demands of B2B enterprises.

  • Community Support: Shopify has a large community and a variety of resources available, but the support experience may vary especially when dealing with third-party integrations like HubSpot.



  • With its build on HubSpot, CommercePro eradicates platform maintenance requirements, standing out for businesses seeking a hassle-free, data-rich solution without the reliance on third-party plugins.

  • Shopify requires maintenance primarily handled by Shopify's development team, especially concerning the integration with HubSpot. This maintenance ensures the compatibility between the platforms.


Native vs Third Party Integrations:

  • Operating without the need for external integration, CommercePro unlocks advanced commerce powered CRM features including memberships, subscriptions, configurable dashboards, and more, providing a unified platform for efficient management of key operational aspects.

  • Shopify relies on third-party tools and lacks integrations for a configurable admin function/login area despite offering native integrations for Wholesale/B2B Selling and multiple customizable payment options.


eCommerce Platform Fees:

  • CommercePro is available for a small licensing fee on top of the HubSpot subscription with no charges for plugins. By integrating Stripe, users can benefit from low fees of 2.9% plus 30 cents per transaction, presenting a significantly lower ongoing total cost of ownership.

  • Attractive with a $0 hosting fee, Shopify’s pricing starts at $2000 for the Basic Plus plan, increasing with transaction volumes.


This comparison highlights some aspects that B2B businesses using HubSpot might want to consider when choosing between CommercePro and Shopify.

With its native integration, CommercePro offers a streamlined experience directly within HubSpot, which simplifies operations, provides a greater level of security, and is  more cost-effective in the long run. On the other hand, while Shopify is a strong platform, it requires a third-party integration to connect with HubSpot and is created for B2C businesses in mind, which could be a factor to consider.

Although both platforms are robust, CommercePro's seamless integration with HubSpot presents a more cohesive and efficient solution for those looking to manage their sales, commerce and data in one place.

Simplify your commerce operations today