Adobe Commerce (Magento) vs HubSpot: Which is Better B2B Commerce?

B2B commerce is becoming more complex, especially with the growing demand for automation, seamless integration, and customer lifecycle management. For businesses navigating this world, choosing the right platform is a critical decision that directly impacts scalability, customer satisfaction, and profitability. 

Two contenders you might seriously be considering for B2B eCommerce solutions today: Adobe Commerce (previously Magento) and HubSpot with CommercePro. Magento is known for its power and flexibility, while HubSpot brings a CRM-first approach coupled with robust automation. 

This guide dives deep into Adobe Commerce (Magento) vs HubSpot, comparing their suitability for B2B commerce, assessing features, strengths, and critical use cases. By the end, you’ll know which platform better serves your business needs. 

Adobe Commerce (Magento) vs HubSpot Why This Comparison Matters 

• Adobe Commerce (Magento) has long been a staple for enterprise-grade, customizable ecommerce platforms with a strong reputation for its technical capabilities and scalability.
  
  
• HubSpot, especially with its CommercePro integration, takes a different route, focusing on native integrations, automation, and enabling customer lifecycle visibility within its CRM ecosystem.

Adobe Commerce (Magento) Overview 

Adobe Commerce (Magento), now branded as Adobe Commerce, is an open-source, modular ecommerce platform designed for high customization and massive scale. Below are its key traits for B2B commerce systems. 

Key Benefits of Adobe Commerce (Magento) 

Adobe Commerce (Magento) is a serious contender for businesses with complex requirements and significant resources to handle implementation. 

• Customizable everything: The platform allows complete control over storefront design, catalog logic, and checkout experiences.
  
  
• Great for large catalogs: Ideal for massive product inventories. Designed to handle thousands of complex SKU requirements and configurations across multi-storefronts and multilingual setups. 
  
  
• Plugin ecosystem:: A strong plugin ecosystem with thousands of extensions supported by an active community of developers.
  
  
• Scalable for enterprises: Multinational organizations benefit from multi-storefront capabilities, global scalability, and multi-language operation.

But this flexibility comes at a cost. Adobe Commerce (Magento) is developer-heavy and requires significant investment in maintenance, with long implementation timelines.

Where Adobe Commerce (Magento) Struggles for B2B 

Despite its strengths, Adobe Commerce (Magento) poses challenges that make it less practical for many B2B businesses.

• Lack of native CRM: Companies need extra resources to integrate with external marketing, sales, and customer service platforms.
  
  
• Data silos: Fragmented systems hinder full lifecycle automation and limit customer experience optimization.
  
  
• High operational cost: Developer reliance leads to ongoing expenses for maintenance and updates.
  
  
• Long time to value: Lengthy implementation delays realization of operational benefits.

HubSpot for eCommerce Overview 

Unlike Adobe Commerce (Magento), HubSpot focuses on a CRM-first approach. With the addition of CommercePro, a HubSpot e-commerce app, the platform extends into B2B commerce efficiently. 

Strengths of HubSpot for eCommerce 

B2B commerce today requires businesses to focus on automation, retention, and customer lifecycle management. This is where HubSpot CommercePro shines. 

• Native CRM deployment: Powers full visibility into the customer lifecycle, from leads to completed orders and post-sales support.
  
  
• Built for ease: You can begin using CommercePro immediately from downloading in HubSpot App Marketplace. 
  
  
• Automated workflows: Leverages HubSpot’s powerful workflow builder to automate renewals, cross-sells, and upsells.
  
  
• Branded customer portal: Customers self-manage quotes, subscriptions, support tickets, and reorders in one seamless environment.

• Low maintenance, high scalability Set up and maintain operations without a technical background.

For businesses uninterested in complex builds or siloed CRM/data structures, HubSpot presents a more forward-thinking solution. 

Adobe Commerce (Magento) vs HubSpot Feature Comparison 

Here is how BigCommerce and HubSpot stack up across the key features essential for B2B commerce:

For businesses prioritizing fast setup, CRM functionality, and operational simplicity, HubSpot outpaces Adobe Commerce (Magento). 

Operational and Maintenance Overhead 

Adobe Commerce (Magento)’s reliance on constant updates and significant developer input can be prohibitive for smaller or mid-sized enterprises. 

Making the Right Choice for Your Business 

Deciding whether Adobe Commerce (Magento) or HubSpot is the right pick boils down to your specific business operations and goals. 

• Adobe Commerce (Magento) is Better if You
  • Manage tens of thousands of SKUs requiring in-depth customization.
  • Operate with multilingual, multi-storefront needs from the start.
  • Have an internal team experienced in development.
    
    
• HubSpot CommercePro is Better if You
  • Value customer lifecycle automation and experience.
  • Seek a unified CRM and ecommerce platform.
  • Require faster time to deployment and need lower maintenance.
  • Aim to scale responsively with less developer overhead.
    
    

At the end of the day, the right platform depends on your business priorities. 

Adobe Commerce (Magento) offers fantastic flexibility and control but relies heavily on technical resources and significant budgets. HubSpot, with CommercePro, wins as a lifecycle-focused platform, empowering businesses to prioritize automation, retention, and CRM logic. 

If you’re a B2B company looking to scale smarter—not harder—we recommend exploring HubSpot with CommercePro. It’s streamlined, user-friendly, and built with modern business growth in mind.

Book a free demo today and uncover the possibilities of unifying your sales and commerce like never before.