The 3 Core Components That Power CRM Commerce

CRM commerce isn’t a future trend. It’s already reshaping how modern businesses sell, scale, and serve their customers. When your CRM becomes the backbone of your online sales system — not just a marketing tool — you gain a smarter, leaner, more revenue-focused operation.

At the heart of this shift? HubSpot. And when paired with Stripe and CommercePro, it becomes an engine built for B2B commerce without compromise.

Here’s what powers true CRM commerce — and why businesses embracing this stack are pulling ahead.

HubSpot: The Foundation for Commerce Powered CRM

HubSpot isn’t just a CRM. It’s the command centre for your entire customer experience.

By embedding commerce directly into HubSpot - from workflows to sales pipelines to revenue reporting - you eliminate disconnected tools and manual admin.

With the right setup, you can:

• Track quotes, orders, and renewals directly inside the CRM

• Identify overdue invoices or failed payments without needing a finance system login

• Route sales and service tasks based on purchase behaviour

• Trigger lifecycle automations that respond to how your customer actually buys

Whether you’re using native tools or integrating Xero and CommercePro, HubSpot gives you one place to see and act on your revenue pipeline - in real time.

Stripe: Seamless Payments, Smarter Revenue

Stripe powers the transaction layer of CRM commerce. From once-off sales to recurring subscriptions, Stripe’s payment infrastructure removes the friction that slows down B2B buying.

Here’s how it supports CRM commerce:

• Real-time credit card validation and error messaging reduce failed checkouts

• A/B tested checkout flows improve conversion

• Support for B2B payments (invoicing, net terms, etc.) automates the long tail of sales

• Subscription and renewal tools help predict and lock in revenue

Better still? With Stripe and CommercePro integrated into HubSpot, you can monitor transactions, identify lapsed payers, and nudge renewals — all without leaving your CRM.

CommercePro: Where HubSpot Meets Commerce

CommercePro is the glue that makes CRM commerce functional for product-led, B2B-focused brands.

It adds the missing commerce layer to HubSpot:

• Shopping cart, product catalogue, and checkout functionality

• Native integration with Stripe for payments

• Embedded customer account areas and portals

• Real-time syncing between product data and CRM records

CommercePro ensures that sales, finance, and marketing all work from the same system — not three stitched-together apps. That means less double handling, faster decision-making, and fewer cracks in the customer experience.