Top 5 eCommerce Apps for HubSpot Users

For B2B companies using HubSpot, eCommerce is becoming an essential tool to increase sales and improve margins. With the rise of digital-first purchasing behaviour, businesses must offer seamless online buying experiences. But while HubSpot is a robust CRM platform, its native commerce tools focus on one-to-one or rep-assisted transactions, leaving customers to find a solution to one-to-many eCommerce setups involving shopping carts, checkout processes, and online stores. This is where the right eCommerce applications come in.

Choosing the best eCommerce app for HubSpot can be overwhelming, especially with the need to balance integration, pricing, and functionality. That’s why we’ve curated this guide to help you find the top solutions available. Whether you’re seeking a native HubSpot application or a third-party integration, this list will help you enhance your digital commerce strategy effortlessly.

Understanding eCommerce on HubSpot

HubSpot is built with customer and sales enablement in mind. Its tools support one-to-one or personalized transactions facilitated by sales reps—think custom quotes and one-click payment buttons. However, it lacks the infrastructure to host full-scale eCommerce stores, where one-to-many transactions (products sold to many buyers) occur through shopping carts and checkout systems.

If your business sells physical or digital products/services directly through an online store, integrating an eCommerce app with HubSpot is crucial to achieve a seamless buying experience.

The question is, should you use an app built natively on HubSpot or a third-party integration?

HubSpot Native eCommerce vs. Third-Party Integration

Apps like CommercePro operate entirely within HubSpot. This means no messy integrations and no external platforms. Your eCommerce data stays unified in HubSpot, syncing perfectly with your CRM, marketing, and automation tools.

Platforms like Shopify, WooCommerce, and BigCommerce can connect with HubSpot using integrations. While robust on their own, these require external platforms or APIs to share data between systems, which can add complexity.

The Criteria for Selection

Before exploring the top eCommerce apps for HubSpot customers, here are the core criteria we used to evaluate them:

• Integration Capabilities: How smoothly does the app integrate with HubSpot, and does it sync customer, inventory, and order data in real time?

• Ease of Use: Is the platform easy to set up and operate for businesses with limited development resources?

• Features and Flexibility: Does the app offer robust eCommerce features like product catalogs, advanced reporting, or multichannel selling?

• Pricing: Is it cost-effective for businesses of various sizes?

• Customer Support: How reliable is their support to help B2B users troubleshoot?

Now, let's explore the best apps that elevate your eCommerce on HubSpot.

1. CommercePro (Native HubSpot App)

CommercePro is built specifically to transform HubSpot into a comprehensive eCommerce platform. It allows you to set up a complete online storefront with shopping carts and payment processing—all fully integrated with the HubSpot CRM.

Key Features:

• A native app that runs entirely within HubSpot

• Online store creation with integrated cart and checkout

• Real-time data syncing for marketing and sales insights

• Automated workflows for abandoned carts and follow-up sequences

• Simple, transparent pricing with a focus on B2B businesses

Why Choose CommercePro?

Because it’s built natively, you avoid the complexity of external integrations. Your data stays consistent across sales, marketing, and service.

2. Shopify

Shopify is one of the largest eCommerce platforms, known for its user-friendly interface and extensive features. Using the HubSpot-Shopify integration, you can sync your data between both platforms.

Key Features:

• Easy store setup with customizable templates

• HubSpot Integration to sync customer and order data

• Extensive app marketplace for added functionality

• Multichannel selling through social media and marketplaces

Who Should Use Shopify?

It’s great for companies that need a powerful eCommerce platform but are comfortable handling external integrations.

3. WooCommerce

For WordPress users, WooCommerce is the go-to eCommerce solution. HubSpot’s WooCommerce integration allows businesses to connect their store data and leverage HubSpot tools for marketing, automation, and analytics.

Key Features:

• Free WordPress plugin for easy store setup

• HubSpot integration for syncing customer data

• Extensions for payment gateways, subscriptions, and shipping

• SEO-friendly structure for organic traffic growth

Why WooCommerce?

It’s ideal for businesses already familiar with WordPress and looking for a customizable eCommerce platform.

4. BigCommerce

BigCommerce specializes in scalability, making it a favourite for businesses that want to grow their online presence. The BigCommerce-HubSpot integration ensures data flow for omnichannel eCommerce operations.

Key Features:

• Advanced features like bulk pricing and customer segmentation

• Strong SEO tools to boost visibility

• Integration with HubSpot for syncing data and automating emails

• Multichannel selling capabilities across marketplaces like eBay and Amazon

Ideal For

Enterprises and mid-sized B2B businesses looking for scalability and robust multichannel features.

5. Magento

Magento is one of the most powerful eCommerce platforms and is suited for enterprises with complex needs. Its HubSpot connector allows you to track customer behaviour and automate campaigns.

Key Features:

• Fully customizable for complex business needs

• Advanced inventory and order management

• HubSpot integration to streamline customer tracking

• Multilingual and multi-currency support

Best Suited For

Large enterprises or those with advanced technical expertise.

Best Practices for Using eCommerce Apps on HubSpot

Once you choose an app, follow these best practices to maximize its potential:

Set up workflows for abandoned cart emails, post-purchase thank-you's.

Sync Customer Data

Unless you choose CommercePro, ensure all customer data flows seamlessly into HubSpot to enhance personalized campaigns.

Optimize the Sales Funnel

Use HubSpot’s analytics tools to track each stage of your customer’s buying journey and optimize accordingly.

Leverage Reporting Tools

Analyze order trends, customer behavior, and marketing performance to identify areas for improvement.

Test and Refine

Use A/B testing for email campaigns, landing pages, and product descriptions to maximize conversions.

Why the Right eCommerce App Matters

Choosing the right eCommerce application for HubSpot isn’t just about streamlining workflows—it’s about enhancing customer experiences, driving sales, and simplifying operational processes.

Whether you go for a native app like CommercePro or integrate a platform like Shopify, any of these solutions can align your business’s eCommerce capabilities with your ambitious goals.

Curious about transforming your HubSpot into an eCommerce powerhouse. Connect with us today.