BigCommerce vs HubSpot for B2B Growth

The right eCommerce platform can make or break your business - but for B2B brands, the stakes are even higher. Unlike DTC (direct-to-consumer) models, B2B eCommerce often involves complex account relationships, quoting, renewals, and lifecycle management. Choosing between BigCommerce and HubSpot is a pivotal decision for growing B2B companies.

On one hand, BigCommerce delivers power-packed storefront capabilities tailored for fast-growing retail brands. On the other, HubSpot with CommercePro offers a CRM-first approach to streamline every touchpoint from lead to renewal.

This blog compares BigCommerce and HubSpot as eCommerce solutions to help you decide which platform aligns with your B2B growth strategy.

Why BigCommerce and HubSpot Are Worth Comparing 

For businesses focusing on scale and automation, a deep comparison between BigCommerce and HubSpot is essential. 

• BigCommerce excels in providing robust multichannel storefronts with fast, global eCommerce capabilities.
  
  
• HubSpot, paired with CommercePro, rewrites the rules by embedding commerce into the CRM itself, offering unparalleled lifecycle visibility and post-sale automation.

If customer lifecycle management, automation, and performance visibility top your list of priorities, this side-by-side evaluation will clarify which is best for your business.

BigCommerce Overview 

BigCommerce is a SaaS-based eCommerce platform designed for businesses focused on building scalable, feature-rich online storefronts. 

Key Benefits of BigCommerce 

BigCommerce shines in certain areas, making it a compelling choice for specific use cases. 

• Multichannel Selling: Sell products on platforms like Amazon, eBay, and Instagram.
  
  
• Omnichannel Support: Its multichannel capabilities are among the best in the industry.
  
  
• Fast Load Times: BigCommerce offers performance-driven speed for optimized customer satisfaction.
  
  
• Flexible APIs: Custom integrations and third-party plugins provide extensive functionality.
  
  
• Top Choice for Retail Stores: BigCommerce is ideal for high SKU volume and global selling strategies.

When the focus is on storefront growth with relatively simple pre-sale needs, BigCommerce stands strong.

Weaknesses of BigCommerce for B2B

However, for B2B brands looking beyond retail storefronts, BigCommerce struggles to keep up.

• No Native CRM: Customer data is siloed, requiring manual syncs or unreliable third-party integrations.
  
  
• Limited Workflow Automation: Automation relies heavily on custom plugins, leading to higher maintenance needs. Limited automation capabilities hinder lifecycle optimization.
  
  
• Lack of Post-Purchase Infrastructure: Renewals, quoting, and lifecycle follow-ups require costly external tools
  
  
• Lack of Unified Visibility: Data silos reduce the ability to create a full order-to-renewal view..

BigCommerce is best suited for fast-growing retail-first brands with simpler needs. But when B2B complexity enters the equation, the gaps start to show.

HubSpot for eCommerce Overview 

While BigCommerce focuses on storefronts, HubSpot with CommercePro redefines eCommerce by embedding it directly into a full-stack CRM. It provides a CRM-first commerce experience where quoting, billing, order handling, and customer retention live within the HubSpot ecosystem. 

Strengths of HubSpot for eCommerce 

• Built for B2B Complexity: Product catalogs, dynamic pricing, renewals, and account management are integrated and automated.
  
  
• Unified Customer Data: Connect contacts, deals, quotes, payments, support tickets, and order data into a single CRM for complete lifecycle visibility.
  
  
• Native Customer Portals: Customers can self-serve through portals for orders, payments, and renewals.
  
  
• Lifecycle Automation: Streamline workflows for upsells, recurring orders, and long-term account nurturing.
  
  
• Ideal for B2B brands requiring robust automation, complex account-based sales, and retention mechanisms.

BigCommerce vs HubSpot Feature Breakdown

Here is how BigCommerce and HubSpot stack up across the key features essential for B2B commerce:

It becomes clear that BigCommerce focuses heavily on managing storefronts, while HubSpot takes a more comprehensive, lifecycle-driven approach.

Why B2B Brands Are Choosing HubSpot for eCommerce

For lifecycle-driven B2B companies, HubSpot with CommercePro offers clear advantages. 

• A Unified System: CRM, quoting, payments, order history, and support requests all connect in one platform.
  
  
• Smarter Lifecycle Automation: Automate cross-sells, renewals, and account expansions without manual intervention.
  
  
• Self-Service Portals: Customers can easily reorder, pay, and view past transactions without support team involvement.
  
  
• Full Data Visibility: All product and customer information lives natively within the CRM.

Operational and Maintenance Overhead 

BigCommerce’s reliance on integrations can result in higher costs and operational burdens. Meanwhile, HubSpot with CommercePro minimizes complexity for businesses focused on sustainable efficiency.

Making the Right Choice for Your Business 

When it comes to deciding between BigCommerce and HubSpot with CommercePro, the answer lies in your business goals. 

• BigCommerce: A great fit for DTC-focused companies looking to scale online stores with fast performance and omnichannel selling.
  
  
• HubSpot Plus CommercePro: Perfect for B2B brands focused on lifecycle automation, account-based relationships, and post-sale retention strategies.

If your priority is connected data, lifecycle workflows, and a system that goes beyond just online storefronts, HubSpot with CommercePro is the platform you need. 

Ready to explore how your business can benefit from a CRM-powered eCommerce platform? Book a free demo today and uncover the possibilities of unifying your sales and commerce like never before.