Best HubSpot Integrations for eCommerce

The need to drive more revenue with less resources means more and more businesses are looking for a robust eCommerce solution that they can integrate with HubSpot CRM. However, integrating a third-party eCommerce platform with HubSpot brings challenges as well as opportunities. Get it right, and you’ll be able to fully leverage your CRM to grow revenue. Get it wrong, and you will increase data complexity, costs, and customer friction.

In this blog we uncover the features, benefits and drawbacks of the best ecommerce solutions to pair with HubSpot, to help you make an informed decision that best suits the needs of your business.

Best eCommerce solutions for HubSpot

• CommercePro

• HubSpot Payments

• Shopify

• WooCommerce

• BigCommerce

• Magento

There are a number of eCommerce platforms you can integrate with HubSpot to enable commerce powered CRM, such as Shopify, WooCommerce, BigCommerce, and Magento. Each platform and the way you can integrate it has its own merits and limitations. For many B2B organisations, these platforms provide a good solution for eCommerce, but how you integrate them with HubSpot can limit your ability to unlock the full potential of your HubSpot CRM.

Then there are applications like HubSpot Payments and CommercePro that run natively on HubSpot.

CommercePro’s feature-rich shopping cart functionality builds on HubSpot's ability to automate marketing, enable sales processes and present data and content in HubSpot CMS. Built natively on HubSpot CRM, it is not technically an integration but provides an alternative to popular platforms mentioned above, with an all-in-one solution that eliminates the complexity involved with an integration without the loss of any of the functionality.

HubSpot Payments, which is only supported in the U.S. for now, is a native HubSpot app that enables you to accept payments from customers using payment links in HubSpot quotes and forms. It doesn’t provide shopping cart functionality but can be configured as part of automating your HubSpot billing and invoicing processes.

Maintenance and Service

Shopify + HubSpot: Shopify is a SAAS eCommerce platform that enables you to configure and manage an online store using standard templates and functionality. The platform has been primarily developed to support B2C business customers. The Shopify integration between Shopify and HubSpot offers a convenient connection for data synchronization. Shopify takes care of the integration's maintenance and ensures compatibility between the platforms. However, support for the integration primarily falls under Shopify's domain, and any updates or bug fixes related to the integration are typically handled by their development team.

WooCommerce + HubSpot: WooCommerce is an open-source eCommerce plugin for WordPress. You can use WooCommerce to create and customize an online store. WooCommerce's integration with HubSpot relies on third-party plugins or extensions. The maintenance and service of the integration hinges on the selected plugin provider, making it crucial to carefully choose a reputable provider that offers regular updates and reliable support.While being open source provides a high degree of flexibility, it is subject to unnotified code changes in either Wordpress and WooCommerce that can disrupt data flow and functionality. The dependency on external plugins adds an additional layer of complexity, requiring caution to ensure smooth functioning and compatibility between WooCommerce and HubSpot. 

BigCommerce + HubSpot: Like Shopify, BigCommerce is a SAAS platform. It is primarily developed for the needs of online retailers. BigCommerce provides a native integration with HubSpot, which means that the integration is developed and maintained by BigCommerce itself. They take care of compatibility and address any issues that may arise during the integration process. BigCommerce also offers support services to assist users with integration-related questions or concerns.

Magento + HubSpot: Magento offers two distinct products, Magento Open Source and Magento Commerce. Magento Open Source is a free SAAS solution for small B2C businesses wanting to sell online, while Magento Commerce is an enterprise solution for larger businesses that want to develop complex online retail environments. Similar to WooCommerce, Magento's integration with HubSpot is typically managed through third-party extensions or plugins. The maintenance and service of the integration rely on the chosen extension provider. It is crucial to select a reliable provider that offers regular updates and support to ensure smooth and compatible integration between Magento and HubSpot.

CommercePro + HubSpot: CommercePro is built on HubSpot, so it stands out for businesses seeking a hassle-free and data-rich solution. With no platform maintenance requirements, support availability, and no reliance on third-party plugins, CommercePro offers a seamless and robust solution for businesses looking to leverage their HubSpot CRM and drive commerce powered CRM outcomes.

Native vs Third Party Integrations

Shopify + HubSpot: Shopify primarily relies on third-party tools, it offers native integrations for Wholesale/B2B Selling and multiple customizable payment options. Additionally, Shopify provides a wide range of native payment options, enabling merchants to offer their customers various payment methods. However, Shopify does not have any integrations for a configurable admin function/login area.

WooCommerce + HubSpot: WooCommerce relies on third-party plugins for integrating with HubSpot. This approach offers flexibility and customization options tailored to specific needs. However, it does entail additional setup and depends on the availability and compatibility of third-party plugins for desired features. This also significantly increases the risk of dirty data, and the on-going cost of each tool.

BigCommerce + HubSpot: BigCommerce relies on third-party plugins for integrating with HubSpot. This approach introduces additional setup complexities and relies on the availability and compatibility of third-party plugins for desired features. It is important to note that this reliance on external plugins also increases the risk of data inconsistencies and incurs ongoing costs for each individual tool.

Magento + HubSpot: Magento relies on third-party plugins for HubSpot integration, providing flexibility and customization options. However, this approach increases setup complexities, depends on plugin availability and compatibility, and entails the risk of data inconsistencies and ongoing costs.

CommercePro + Hubspot: Built to run on HubSpot, CommercePro operates without the need for an integration which unlocks advanced commerce powered CRM features for memberships, subscriptions, configurable dashboards, event ticketing, organization-level activity views, accounting software integration, wholesale/B2B selling, and multiple customizable payment options. It provides businesses with a unified platform to efficiently manage these key aspects of their operations.

eCommerce Platform Fees (excluding marketing and CRM solutions)

Shopify + Hubspot Integration: Shopify stands out with a $0 hosting fee, making it an attractive option for businesses seeking to minimize hosting expenses. Nevertheless, it's important to note that pricing is based on different plans, starting at $2000 for the Basic Plus plan and increasing as transaction volumes grow.

WooCommerce + HubSpot Integration: WooCommerce hosting fees have a large range depending on a number of factors,, but can reach up to $5,000 annually.However, businesses should take into account potential expenses associated with incorporating plugins during the build process, as these additions can significantly impact the overall cost. 

BigCommerce + HubSpot: BigCommerce requires a hosting fee of $299 per month, which covers basic hosting services. Similar to WooCommerce, businesses should consider potential costs associated with incorporating plugins during the build process, with pricing dependent on the project's scope and specific requirements.

Magento + HubSpot: Magento offers a $0 hosting fee, allowing businesses to save on hosting expenses. However, it's crucial to be aware that additional costs may arise if plugins are necessary for specific functionalities, with pricing varying based on the project's scope.

CommercePro + Hubspot:  With CommercePro, businesses can benefit from a $0 hosting fee, eliminating the need for additional hosting expenses. Moreover, there are no charges for plugins, allowing businesses to customize their solution without incurring extra costs. By seamlessly integrating Stripe, rather than paying for payment platform fees, users can benefit from low fees of 2.9% plus 30 cents per transaction.Whilst the initial set-up cost may be higher compared to some of the competitors, it should be noted that the on-going maintenance and platform fees are substantially lower than anything else available on the market.