Ecommerce on HubSpot: What It’s Missing

Many businesses want to run ecommerce on HubSpot, but they quickly hit limitations that disrupt workflows and hinder growth. While HubSpot’s Commerce Hub shows promise, it still falls short of being a comprehensive solution for large-scale ecommerce operations.

In this blog, we’ll explore what real CRM-powered commerce should look like inside HubSpot, where Commerce Hub falls short, and how tools like CommercePro help you turn your CRM into a full-scale eC platform.

HubSpot’s Shift Toward eCommerce

HubSpot launched its Commerce Hub to simplify transaction management for businesses. Its strengths lie in CRM-based quotes, payments, and simple sale workflows. It’s a game-changer for teams managing one-to-one transactions, especially in service or small-scale sales models.

However, for eCommerce operations like complex or high-volume B2B, Commerce Hub's capabilities are incomplete. Currently, the platform is missing key elements such as comprehensive storefronts, carts, and product catalogs that are essential for modern ecommerce.

Without native support for these advanced functionalities, many HubSpot users end up frustrated, looking for third-party add-ons to fill the void.

What Real eC on HubSpot Should Look Like

To transform HubSpot into a scalable eCommerce platform, businesses need more than just transaction functionality. A true CRM-driven eC system should include these features:

Unified Pricing and Product Catalog

A single, centralized pricing and product catalog directly integrated into HubSpot’s CRM ensures consistency across sales channels without needing external plugins or manual updates.

Branded Checkout and Cart Flow

A seamless, customizable checkout experience that matches your brand and integrates directly into HubSpot CMS. Customers expect smooth, tailored experiences, and businesses need a solution that delivers just that.

Self-Service Customer Portals

Empower customers with easy access to order histories, downloads, and account management through self-service portals. This reduces the administrative burden and creates a superior customer experience.

Payment Workflows and Lifecycle Automations

Tie payment workflows, subscription management, and actions like upselling or cross-selling seamlessly into your CRM-powered customer journeys.

Real-Time Analytics

Visibility into orders, customer behaviors, and revenue performance should be integrated, allowing teams to measure and optimize strategies directly within HubSpot.

These features would create the foundation of a true commerce engine that links your entire sales, marketing, and customer support ecosystem into one streamlined platform.

Where Commerce Hub Falls Short

While Commerce Hub is a step in the right direction, its current iteration doesn’t meet the needs of larger eC operations. Here’s where it falls short:

• No Full Cart or Storefront Functionality

  • HubSpot lacks the ability to create a scalable online storefront or provide a dynamic shopping cart experience.
    

• No User Login or Portal Access

  • Customers can’t log in to view their order details, access digital products, or manage subscriptions, which is critical for self-service models.

• Limited Payments

  • HubSpot Payments is US-only and doesn’t support international transactions or complex payment systems like tiered pricing for B2B models.

• No Real Product Database

  • Inventory logic or management isn’t natively built in. Businesses must rely on external tools, which complicate operations.
    

• Not Scalable

  • Whether you’re looking to enable wholesale models, global selling, or subscription-based commerce, Commerce Hub lacks the versatility to support complex use cases.

How CommercePro Solves HubSpot’s eCommerce Gaps

CommercePro is a native eC solution for HubSpot that fills these exact gaps - turning your CRM into a true eCommerce platform.

• Shopping Cart and Customizable Product Catalog

  • CommercePro adds the missing cart functionality and allows businesses to build detailed product catalogs with advanced pricing logic directly within HubSpot.

• Customer Portals

  • Self-service portals enable customers to view order histories, access digital downloads, manage subscriptions, and more, enhancing the overall experience.

• Global Payments and Integrations

  • By integrating with Stripe and Xero, CommercePro enables businesses to process subscriptions, discounts, international payments, and more with ease.

• Automated Workflows and Analytics

  • CommercePro ties eC data into HubSpot workflows and provides visibility into performance metrics for orders, customers, and revenue.

By deploying CommercePro, businesses can scale eC operations, reduce admin complexities, and offer a seamless experience for both customers and teams.
This isn’t just a workaround - it’s a purpose-built, CRM-powered eC experience designed to scale.

Signs You’ve Outgrown HubSpot’s Commerce Hub

If you’re currently struggling with inefficiencies or patchwork integrations, you may have outgrown the basic capabilities of Commerce Hub. Common signs include:

• Manual processes for generating quotes and orders outside HubSpot.
• Re-entering eC data into accounting tools or ERP systems, wasting time and increasing errors.
• Lack of a self-serve portal for customers to access invoices, subscriptions, or order histories.
• Struggling to run complex setups like tiered pricing, subscriptions, or global sales.
• Tying too many mismatched tools together, causing inefficiencies and data silos.

Turn HubSpot into a True Commerce Engine

HubSpot has revolutionized the CRM space, but its Commerce Hub falls short of being a powerful eC solution for B2B and complex businesses. With tools like CommercePro, however, your business can extend HubSpot into the commerce powerhouse it needs to be without ever leaving the platform.

CommercePro creates a seamless, end-to-end eC experience by integrating essential features natively into HubSpot. From product catalogs to advanced customer portals, it’s the solution that turns limitations into opportunities.

If you’re ready to elevate eC on HubSpot, it’s time to take the next step.

Get a free CommercePro demo and discover can transform your CRM into a complete commerce engine built to scale.