B2B commerce is evolving - and fast. While Shopify dominates in the B2C world, many B2B businesses on HubSpot are starting to realise the limitations of integrating third-party platforms.
So, if you're managing high-value transactions and complex buying journeys, which platform really works better: Shopify or CommercePro?
In this blog, we break down the difference between running Shopify for B2B commerce vs adopting CommercePro inside HubSpot.
If you’re comparing Shopify for B2B commerce, this is where the gap becomes clear. CommercePro doesn’t just integrate - it lives inside HubSpot.
Native Integration: Being embedded within HubSpot, CommercePro offers a integration that eradicates the hurdles of third-party platforms. Its application deployment within HubSpot ensures a streamlined flow of data, allowing for real-time updates and interactions within a familiar interface.
Unified View: CommercePro provides a unified view of commerce activities directly on HubSpot, enabling businesses to monitor and manage transactions, customer interactions, and inventory without the need to juggle between platforms.
Third-party Integration: Shopify requires a third-party integration to connect with HubSpot. Although functional, this external integration can present data synchronization delays and may require additional setup and maintenance to ensure smooth operation.
Separate Platforms: With Shopify, businesses operate on a separate platform from HubSpot, which could potentially lead to fragmented views of customer data and transactions.
When comparing Shopify for B2B commerce to native options like CommercePro, the extra learning curve and maintenance overhead are key downsides.
One Unified Interface: CommercePro’s operation within the HubSpot environment ensures a shallow learning curve for businesses already accustomed to HubSpot’s interface.
Steep learning curve: Operating in a separate UI means training staff on two platforms instead of one.
Tailored Solutions: CommercePro allows for customization within the HubSpot ecosystem, empowering businesses to tailor their online stores to unique brand identities and business needs.
Template-based Customization: While Shopify offers customization, it primarily relies on templates which may limit the level of tailoring to a business’s specific needs.
Dedicated Support: CommercePro offers personalized assistance from e-commerce experts, alongside robust scalability to meet the growing demands of B2B enterprises.
Community Support: Shopify has a large community and a variety of resources available, but the support experience may vary especially when dealing with third-party integrations like HubSpot.
With its build on HubSpot, CommercePro eradicates platform maintenance requirements, standing out for businesses seeking a hassle-free, data-rich solution without the reliance on third-party plugins.
Shopify requires maintenance primarily handled by Shopify's development team, especially concerning the integration with HubSpot. This maintenance ensures the compatibility between the platforms.
Operating without the need for external integration, CommercePro unlocks advanced commerce powered CRM features including memberships, subscriptions, configurable dashboards, and more, providing a unified platform for efficient management of key operational aspects.
Shopify relies on third-party tools and lacks integrations for a configurable admin function/login area despite offering native integrations for Wholesale/B2B Selling and multiple customizable payment options.
CommercePro is available for a small licensing fee on top of the HubSpot subscription with no charges for plugins. By integrating Stripe, users can benefit from low fees of 2.9% plus 30 cents per transaction, presenting a significantly lower ongoing total cost of ownership.
Attractive with a $0 hosting fee, Shopify’s pricing starts at $2000 for the Basic Plus plan, increasing with transaction volumes.