---
title: Set Up Ecommerce in HubSpot | CommercePro
description: Explore CommercePro's new self-setup experience. Install, configure and launch ecommerce directly inside HubSpot, with a 14-day free trial.
image: https://commercepro.co/hubfs/CommercePro%20eCommerce%20Dashboard%20Stack-1.png
---

# How to Set Up an eCommerce Store in HubSpot Without a Developer

![Boyd Wason](https://commercepro.co/hs-fs/hubfs/Boyd%20Wason.png?width=60&name=Boyd%20Wason.png) 

[By Boyd Wason](https://commercepro.co/blog/author/boyd-wason) 

   |  13 November 2026

![CommercePro eCommerce Dashboard Stack](https://commercepro.co/hs-fs/hubfs/CommercePro%20eCommerce%20Dashboard%20Stack.png?width=1672&height=941&name=CommercePro%20eCommerce%20Dashboard%20Stack.png)

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Quick answer: You can set up an eCommerce store directly inside HubSpot using CommercePro. Install the app from the HubSpot Marketplace, follow the guided setup to configure your currency, tax, payments and order pipelines, and CommercePro creates your storefront pages for you. The platform runs on HubSpot Content Hub Professional and offers a 14-day free trial.

Getting a basic eCommerce store running shouldn't require a development project.

But for businesses already using HubSpot, that's often been the expectation. You either connect a separate eCommerce platform, build something custom, or bring in someone technical to make everything work together.

And once it's running, you've still got two systems to think about.

We've always believed there should be a better way to handle eCommerce in HubSpot. It's why we built CommercePro in the first place.

With our 2026 rebuild, we've gone a step further. We've made the process of getting CommercePro up and running something businesses can manage themselves, right from inside HubSpot.

The storefront, cart, checkout, customer portal and order pipelines all operate within your existing HubSpot environment. And with the new guided setup, you don't need a developer to get the basic storefront up and running.

Here's how it works.

## 1. Install CommercePro directly from the HubSpot Marketplace

The first change is what happens immediately after installation.

Install CommercePro from the HubSpot Marketplace, open it under Connected Apps, and you're taken directly into the app's settings within HubSpot. Instead of working through a separate technical onboarding process, you'll find a guided setup that takes you through what's needed to get your store running.

The setup covers:

- **CRM schema:** Prepare the HubSpot records CommercePro needs.
- **Storefront assets:** Install the components that power your eCommerce experience.
- **Currency:** Choose how prices are displayed.
- **Merchant country:** Configure where your business processes payments.
- **Tax:** Set up the appropriate tax configuration.
- **Order pipelines:** Choose how orders move through HubSpot.
- **Storefront pages:** Create the pages customers will use to browse and purchase.

Each step has its own status, so you can see what's complete, what's still required and what comes next. Required steps unlock in order, while recommended steps are identified separately. Once everything is configured, CommercePro confirms when your store is ready to take payments.

You can also revisit settings and make changes later, rather than treating implementation as a one-time technical exercise.

**![Screenshot 2026-11-09 at 10.59.59 AM](https://commercepro.co/hs-fs/hubfs/Screenshot%202026-11-09%20at%2010.59.59%20AM.png?width=2504&height=1670&name=Screenshot%202026-11-09%20at%2010.59.59%20AM.png)**

## 2. Create your HubSpot eCommerce storefront automatically

Traditionally, setting up an online store involves building product pages, configuring checkout, connecting payments and making sure everything works together.

CommercePro takes care of much of that initial setup for you.

As part of the guided process, CommercePro creates the storefront pages required for your eCommerce experience. Rather than starting with a blank website and building each component yourself, you have a working foundation to configure and customise.

Your customers can browse products, add items to their cart and complete purchases through checkout. CommercePro also provides customer login and portal functionality, allowing customers to access their account online.

And because the storefront runs on your HubSpot website, you don't need to maintain a separate eCommerce platform alongside your CRM.

CommercePro can support different types of businesses and products. Our demonstration storefront, for example, includes physical products, courses, event registrations, subscriptions and memberships within the same product library.

The features available depend on your CommercePro plan, but the underlying principle is the same: your eCommerce experience operates within HubSpot.

Once the pages are generated, you can review them, rename them or remove them if your requirements change.

![Screenshot 2026-11-09 at 10.51.15 AM](https://commercepro.co/hs-fs/hubfs/Screenshot%202026-11-09%20at%2010.51.15%20AM.png?width=2006&height=1124&name=Screenshot%202026-11-09%20at%2010.51.15%20AM.png)

## 3. Customise your store to suit the way your business sells

Not every business describes what it sells in the same way.

A manufacturer might sell parts and equipment. An association might offer memberships and conference registrations. A service business might sell ongoing plans or retainers.

But eCommerce platforms often expect everyone to use the same terminology.

We've made that configurable in CommercePro.

Inside the storefront settings, you can customise the wording used for different types of purchases, including:

- **Sold items:** Such as tickets, passes or bookings.
- **Memberships:** Such as clubs or season passes.
- **Recurring revenue:** Such as subscriptions, plans or retainers.

You can specify singular and plural versions, so the language makes sense throughout the customer experience.

For example, if you're selling conference registrations, your customers should see terminology that reflects what they're buying, rather than generic eCommerce labels that don't quite fit.

![Screenshot 2026-11-09 at 10.51.11 AM](https://commercepro.co/hs-fs/hubfs/Screenshot%202026-11-09%20at%2010.51.11%20AM.png?width=1872&height=1110&name=Screenshot%202026-11-09%20at%2010.51.11%20AM.png)

Branding is configurable too.

CommercePro includes branding presets and the ability to apply custom CSS, giving businesses more control over the appearance of their customer-facing pages.

You can use the standard configuration to get started, then make further adjustments as needed.

The goal isn't to make every CommercePro store look identical. It's to give businesses a consistent eCommerce foundation that can be adapted to their products, customers and industry.

![Screenshot 2026-11-09 at 10.51.07 AM](https://commercepro.co/hs-fs/hubfs/Screenshot%202026-11-09%20at%2010.51.07%20AM.png?width=1916&height=1124&name=Screenshot%202026-11-09%20at%2010.51.07%20AM.png)

## 4. Keep eCommerce activity connected to your HubSpot CRM

A storefront is only one part of eCommerce.

What happens to the customer information after someone places an order is just as important.

When your eCommerce platform operates separately from your CRM, sales and service teams often need to switch between systems to understand what a customer has purchased, whether they've paid or what orders are outstanding.

CommercePro keeps that information connected to HubSpot. Orders, payments and recurring revenue are associated with the contact and company records your team already uses.

The rebuilt CommercePro also includes CRM app cards, making relevant eCommerce information visible directly on the customer record.

Open a contact record and you can see order information, including the order reference, total, date, payment status and links to corresponding Stripe records.

You can also access recurring revenue information where applicable.

That means when a customer contacts your team about a purchase, you don't have to search through a separate eCommerce platform to find the transaction.

And when a salesperson reviews an account, they're not looking at a customer record that stops at the last sales conversation.

Their purchasing activity is part of the picture.

![Screenshot 2026-10-27 at 3-39-53 pm large](https://commercepro.co/hs-fs/hubfs/Screenshot%202026-10-27%20at%203-39-53%20pm%20large.webp?width=1280&height=731&name=Screenshot%202026-10-27%20at%203-39-53%20pm%20large.webp)

## 5. Configure payments and order management inside HubSpot

Getting an order through checkout is one thing. Managing what happens next is another.

CommercePro connects payment processing through Stripe with order management inside HubSpot.

During setup, you can configure the order pipelines your business uses, so incoming transactions move into a process your team already understands.

The payment methods and additional functionality available depend on your CommercePro subscription.

- Starter includes secure credit card transactions and an express one-click checkout option.
- Business adds features including Stripe invoice payments, Apple Pay and Google Pay through Stripe Wallet Payments, discount codes and guest checkout.
- Enterprise extends the platform further with subscriptions, pricing tiers, variable tax rates and additional invoice payment options.

This allows businesses to choose the level of eCommerce functionality that suits their operations, without moving their customer information into another platform. For businesses that also sell through negotiated quotes, CommercePro works alongside HubSpot CPQ.

Your sales team can continue managing quotes through HubSpot, while customers who are ready to purchase can use the online storefront.

Both purchasing paths remain connected to the CRM.

## Try CommercePro free for 14 days

Choosing an eCommerce platform isn't just about comparing feature lists.

You need to know how it fits your business, how straightforward it is to configure and whether it works with the HubSpot environment you already use.

That's why CommercePro offers a **14-day free trial**.

You can explore the setup experience and see how CommercePro works within HubSpot before choosing a subscription.

The new guided setup makes it easier to understand what's involved in getting a store running, rather than relying on a sales demonstration to see how the platform works.

And because CommercePro now runs on HubSpot Content Hub Professional, businesses no longer need an Enterprise licence solely to support their commerce architecture.

We've covered the technical changes behind that in our [CommercePro 2.0 announcement](https://commercepro.co/blog/commercepro-2.0).

### [Ready to see it for yourself? Explore CommercePro on the HubSpot Marketplace and start your 14-day free trial.](https://ecosystem.hubspot.com/marketplace/listing/commercepro)

 

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